Accessory designer Joanna Buchanan developed an unmistakable vision for luxury, color, texture and pattern not only from her 20 years in the fashion retail business, but also through her Hong Kong childhood, adult years in Europe, and extensive travel throughout India.
For the woman who always believed that “life should be decorated and joyful,” the holiday season presented the perfect opportunity for Joanna to take her passion for home décor and accessories design to the next level via her own brand.
Joanna’s line of luxe, seasonal accessories was born in 2014 from her mother’s love of the tradition of holiday decorating and a scavenger hunt through her great-grandmother’s collection of ornaments gathered throughout her travels in Europe that Joanna found stashed in her parent’s home in the English countryside.
Inspired by her memories and these finds, she envisions a new take on classic holiday décor – rooted in tradition but decidedly modern and totally fabulous.
Joanna's signature jeweled clips are a unique and unexpected way to adorn everything from packages to holiday greenery.
Her collection has expanded beyond Holiday with seasonal offerings in gifting, tabletop, barware and décor that epitomize her ability to curate modern colors, chic graphic patterns and eclectic home furnishings.